Free · 5 Important Factors for an Effective Localization Strategy

Published date: February 13, 2023 11:19 am

Location: London, United Kingdom

An effective localization strategy is essential for achieving success in new international markets. With 75% of internet users searching for information in their native language and 60% preferring to make purchases from websites with content in their native language, localization has become a crucial tool.
Localization service is the process of adapting your product, app, or website to the cultural and linguistic preferences of your target audience. It involves not only translating content, but also considering elements such as local phone numbers and symbols.


When establishing a localization strategy, it is important to consider the target audience's needs and preferences, as well as competitors and technical and legal requirements in the countries where expansion is desired. The goal is not to create a new product, but to make it more accessible to new customers by taking into account the local language and culture.
When developing a localization strategy, the following factors should be considered:
Identifying the target audience:
It is crucial to understand who the customers are, what they want, and how the product or service can benefit them. Research on where global customers are coming from can aid in identifying the target audience.
Analyzing the market segment:
Conduct extensive research on the markets in the chosen countries, including statistics and current trends that will benefit sales. This research can also help identify new methods of customer contact.
Examining the competition:
Look for similar products or services in the target market and find ways to stand out from the competition.
Learning about the local culture:
Immersing oneself in the culture of the target market can help understand local customs and traditions, and avoid any cultural misunderstandings.
Planning for future growth:
Localization is an ongoing process, and it is important to constantly monitor progress and make changes as needed for future growth.
In summary, a good localization strategy is essential to reach new consumers and personalize products and services to the preferences of potential customers. Identifying the target audience, analyzing the market segment, examining the competition, learning about the local culture, and planning for future growth are all important factors to consider when developing an effective localization strategy.
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