110017.00 Indian Rupee ₹ · Washington State University

Published date: March 4, 2019 10:39 pm

Location: United State, Usa, United State, Usa, United State

Public higher education is not just possible, it is easily within reach for Washington residents. That’s the message behind a new joint public-awareness campaign of the University of Washington and Washington State University to promote the affordability of higher education in the state of Washington.

The two rivals are coming together to spread the word about the importance and value of a higher education.

The “Yes, It’s Possible,” campaign debuts Monday — kicking off Apple Cup week — with a string of joint activities designed to raise awareness of the access to higher education in the state. Scheduled to continue through spring, the effort features a digital marketing campaign and other targeted advertising aimed at potential college students.

“Students and their families read these headlines about the massive debt load that students are under and the exorbitant cost of getting a bachelor’s degree, and we’re concerned that they might be making decisions based on that when, in fact, our public institutions in the state of Washington are doing a fabulous job of keeping it affordable,” said UW President Ana Mari Cauce. “That’s the notion of, ‘Yes, it’s possible.’ We want them to know that if they want to go to college in our state, in our public universities and community colleges, it is possible for them to go to school and it doesn’t take crippling debt loads

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